Privacy Policy

Effective Date: June 8, 2025

This Privacy Policy describes how MarketingIQ, LLC (“MarketingIQ,” “we,” “us” or “our”) collects, uses and shares the information of persons and companies (“user,” “you” or “your”) that access and use our website at “MarketingIQ.com” (the “Website”).

Your use of our Website and all of the MarketingIQ services, content and products made available via the Website (collectively, the “Services”) is subject to this Privacy Policy and the MarketingIQ Terms of Service (including any applicable limitations on damages and the dispute resolution procedures). When you access or use our Website, you acknowledge that you have read, understand, and agree to this Privacy Policy.

Please read this Privacy Policy carefully. We may update it from time to time by posting a new version with an updated date (the “Effective Date”). Your continued use of the Services after the Effective Date is your acknowledgement of your agreement to our updated Privacy Policy. If you have any concerns about providing information to us, or it being used as described in this Privacy Policy, you should not use our Website.

This Privacy Policy applies to all users of our Website anywhere in the world. Some users, including residents of some states in the U.S. and the European Union/European Economic Area, may have additional rights depending on where they are located.

Please read this document carefully. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, PROMPTLY CEASE ACCESSING AND USING THE WEBSITE. In addition, please read and review the MarketingIQ Terms of Service (the “Terms of Service”).

Information We May Collect and How We Collect It

We may collect various types of information, including information you provide or make available to us directly or collected from your devices, Some of this information may be considered “personal information” or “personal data” under applicable privacy or data protection laws.

Information You Provide

You may provide information directly to us when you:

Access or use the Website, including when you create an Account (as defined in our Terms of Service);
Contact us; and/or
Subscribe to newsletters or sign up to receive information about current or upcoming products.

Depending on how you choose to access and use the Website, you may provide us with the following types of information:

Contact information such as your first and last name, email address, phone number, address or other contact information;
Other information such as options selected when you use the Website.

Information Collected or Generated When You Use our Website

When you access or use our Website, we collect information from and about you and the device(s) you use. This may include the following information:

IP address, unique device identifiers, advertising identifiers, device serial numbers, and similar identifiers;
Device information such as hardware model, device software platform/OS and firmware, mobile carrier, preferred languages, device motion information, mobile network information, and in some cases, browser type and version, Internet service provider, referring/exit pages and URLs, or clickstream information; and
Your time zone and approximate location inferred from your IP address.

Information Collected Using Cookies and Similar Technologies

We and our partners use various tools to collect information when you visit our Website, including cookies, pixels, advertising identifiers, and other similar technologies. Some of these technologies store information in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). Our Website uses these technologies, for example, when you first request a web page and information is then stored on your computer or other device so the Website can access information when you make subsequent requests for pages. These technologies may also be used to collect and store information about your usage of our Website, such as pages you have visited, your search history, and content you have viewed.

We and our partners may also use these technologies to gather information about how you view and use our Website, and to connect your activity with other information we store about you. Some of these partners may include:

Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other information), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please visit their website.
Hotjar (Session Replay Analytics). We use Hotjar’s session replay analytics services. This service allows recording and replays of an individual’s interaction with the Website. For more information about how Hotjar uses your personal information, please visit the “Personal Data collected from a visitor of a Hotjar Enabled Site” section of Hotjar’s Privacy Policy. To learn more about how to opt-out of Hotjar’s use of your information, please visit their website.

The use of these technologies helps us serve you better by understanding what you're interested in, tracking trends, measuring the effectiveness of ads, and saving your preferences. We also allow specific, approved partners to collect information from your browser or device for advertising and measurement purposes using their own similar tools.

At any time, you can control the use of cookies by adjusting the settings on your browser. However, if you choose to disable some or all cookies, please note that by blocking any or all cookies, you may not have access to certain features, content, or personalization available through our Website. For information about how you can manage your cookie and similar technologies preferences, please review the section of this Privacy Policy titled "Interest-Based Advertising."

How We Use Information

We may use the information we collect for a number of business purposes, including to:

Perform internal operations necessary to develop, provide, maintain, and improve our Website, including troubleshooting, providing customer support, and conducting data analysis, testing, and research;
Understand how you interact with our Website and personalize the content (including advertising and messaging campaigns);
Maintain the safety, security, and integrity of our Website;
Send you news and/or marketing communications (by email or text) subject to your marketing preferences and choices, about the services we offer;
Fulfill your request for information;
Comply with legal requirements and/or investigate or address claims or disputes relating to your use of the Services.

How We Disclose Information

Subject to your legal rights, we may disclose the information we collect about you, and may enable you to share this information, with third parties in various ways, including:

With vendors, consultants, business partners, and other third-party service providers as necessary to carry out work on our behalf;
With others who share your device, if you make your Account available to them through that device;
With other parties engaging in sponsorships and co-branded opportunities and promotions;
With specific third parties if we believe disclosure is required by applicable law, regulation, or legal process;
With law enforcement officials, government authorities, or other third parties if we believe your actions are inconsistent with our Terms of Service or other policies, and/or are fraudulent or in violation of applicable law, or as we determine necessary to protect the rights, property, or safety of us or others;
In connection with an actual or proposed merger, consolidation, restructuring, sale of company stock and/or assets or other corporate change, including during the course of any due diligence process; and/or
In an aggregated or pseudonymous form or otherwise in a form that cannot reasonably be used to identify you.

In some cases, we may enable you to access third-party products or services through our Website. Please note that those products or services are offered by people or companies not affiliated with or controlled by us, and we are not responsible for their actions, their terms, their use of information, or their products or services. If you submit your information to a third party, that third party’s treatment of your information is governed by their privacy policy, which may differ from this Privacy Policy and which we encourage you to review.

We also share information with your consent or at your direction. For example, we may share your personal information if you opt in to receiving information from our business partners.

Interest-Based Advertising

We may share some of your information with certain third-party partners to make advertising more relevant, to measure its effectiveness, and to help recognize your devices and serve ads. We or they may also employ cookies or similar technologies, as described above, to ensure you receive appropriate advertising and personalized experiences. These third-party advertising partners include, but are not limited to Meta, Google, Microsoft, Apple, and others.

If you prefer to opt out of having your web viewing behavior used for interest-based advertising, you can learn how to do so by visiting https://optout.networkadvertising.org or, if located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, by visiting https://optout.aboutads.info/. If you would prefer to opt out of having information about your mobile app usage used for interest-based advertising, you may also do so through your device settings such as “Allow Apps to Request to Track” on iOS and “Opt Out of Ads Personalization” on Android. Please note that even if you disable personalized advertising, you may continue to receive ads that are not based on your preferences.

Links to Other Websites

Our Website may contain links to, or advertisements concerning, other websites. Other websites may also reference, advertise, or link to our Website. You should check the applicable privacy policy of any website you access through the Website.

Your Rights and Choices

You may be able to access, modify, and/or correct certain personal and other information available to you in your Account. Depending on where you reside, you may have additional rights, including those listed below in the sections called “Additional Information for Residents of the EEA, United Kingdom, Switzerland, and Brazil” and “Additional Information for Residents of California, Virginia, Connecticut, Utah, and Colorado.”

How to Exercise Your Rights

If you wish to exercise any of the rights described above, please contact us as set forth below in the “Contact Us” section. We may contact you to confirm your choices and to ask for additional information as needed to verify your identity and process your request.

Communication Preferences

Email, phone, and text: In order to opt-out of email communications, please click the “unsubscribe” link at the bottom of the email or contact us as set forth below in the “Contact Us” section. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us as set forth below in the “Contact Us” section.

Push Notifications: You may choose to opt in to receiving push notifications. If you no longer want to receive them, you can turn them off at the device level.

“Do Not Track” / “Global Privacy Control”

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Additionally, some browsers or plug-ins use a “Global Privacy Control” (“GPC”), which you can learn more about at https://globalprivacycontrol.org/. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers because of technology limitations. However, if our site detects a GPC signal from your device, we will interpret it as a request to opt out of selling or sharing your personal information and to opt out of targeted advertising under applicable state law. We will also interpret it as a request to limit the sale or sharing of personal information for targeted advertising for residents of the European Economic Area, the UK, and Brazil.

Data Retention

We may retain your personal information for as long as you have an Account with us. Following the closure of your Account, we may retain personal information where required by law or where we have an ongoing legitimate business need to do so. For example, we may retain such information to comply with applicable legal, tax, or accounting requirements, or where necessary for fraud prevention, dispute resolution, enforcement of our contracts and terms, or for safety reasons.

Your Rights and Choices

Security

We follow generally accepted industry standards and maintain reasonable safeguards designed to secure the information in our possession, and take steps to ensure only persons with a legitimate business need to access your personal information are permitted to do so. We also take reasonable steps to assure that third parties to whom we transfer information will provide protections appropriate to that type of information. If you have reason to believe that your personal information is no longer secure, please immediately contact us as set forth below in the “Contact Us” section.

Use By Minors

Our Website is designed for an adult business audience. The Website does not knowingly collect personal information from users under the age of 18. If you are under the age of 18, you are not permitted to use our Website or to disclose Personal Information. If we learn we have collected or received Personal Information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please immediately contact us as set forth below in the “Contact Us” section.

Additional Information for Residents of the EEA, United Kingdom, Switzerland, and Brazil

If you are a resident of a member country of the EEA, the United Kingdom, Switzerland, or Brazil, then in accordance with applicable law, you may have the following rights:

Access: to obtain confirmation regarding whether we process your personal information, and to and obtain a copy of the personal information we have collected about you. (Note that this right only applies to personal information relating to you, and not to any other person.)

Rectification or Correction: to correct your personal information where it is inaccurate, incomplete, or outdated.

Erasure (deletion): to request that we delete your personal information, for example, when it is no longer necessary to fulfill the purposes for which we collected it. This right may be limited to the extent that we are permitted or required by applicable law to retain your information.

Restriction or objection to processing: to object to our processing of your personal information, or request that we restrict that processing. If you object to the processing of your personal information, this may have the same effect as requesting deletion of this information. This right may be limited to the extent that we are permitted or required by applicable law to continue processing the information.

Portability: to receive a copy of your personal information in a structured, commonly used, and machine-readable format so that you can transmit it elsewhere.

Request to be informed: to request information about third parties with which your personal information has been shared.

Request review: to review decisions taken exclusively based on automated processing if these decisions could affect your data subject rights.

To exercise these rights, please contact us as set forth below in the “Contact Us” section.

In addition to the rights described above, if we have collected and processed certain types of personal information with your consent, you may withdraw that consent at any time in the manner described when you provided consent. Withdrawing your consent will not affect the lawfulness of any processing conducted prior to then, nor will it affect any processing based on lawful grounds other than consent.

You may have the right to file a complaint with a data protection authority about our collection and use of your personal information. For more information, contact your local data protection authority. We will cooperate with the appropriate governmental authorities to resolve any privacy-related complaints that cannot be amicably resolved between you and us.

Legal Basis for Processing Personal Information

If you are from the EEA, the United Kingdom, or Switzerland, our legal basis for collecting and using your personal information will depend on the type of information and the context in which we collect it. In general, we collect personal information from you only:

Where we have your consent to do so, such as before we use or share your information for advertising that is targeted based on your browsing history, online behavior, or other personal information that we or third parties may have collected about you. If you consent to our use of your personal information for any purpose, you have the right to withdraw consent at any time by contacting us, as explained above;
Where we need it to perform a contract with you;
Where it is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. We have a legitimate interest in processing your personal information, for example, for the following purposes: service development, management, delivery, and enhancement; fraud detection and prevention; network and system security; general corporate operations; compliance with applicable foreign laws; communications to you; and non-targeted marketing and advertising;
Where we have a legal obligation to collect personal information from you or may otherwise need it to protect your vital interests or those of another person.

If you have questions about the legal basis on which we collect and use your personal information, please contact us as set forth below in the “Contact Us” section.

International data transfer

Your personal information might be transferred to a country outside the EEA, the United Kingdom or Switzerland, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

If we transfer personal information which originates in the EEA, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses or similar contractual safeguards, and, if necessary, the implementation of further technical and organizational measures.

Additional Information for Residents of California, Virginia, Connecticut, Utah, and Colorado

Information We Collect, Use, and Disclose

All sources of personal information collected are noted in the “Information We May Collect and How We Collect It” section above and retained pursuant to “Data Retention” above. The purposes for our collection of this information are described in “How We Use Information” above.

In the future, we may disclose (or enable you to disclose) the following categories of personal information to third parties for business or commercial purposes:

Category of Information	Categories of Parties to Whom Such Information May Be Disclosed	Categories of Third Parties to Whom Information Is Sold and/or Shared
Identifiers and contact information, including first and last name, email address, phone number, and address.	Vendors, such as cloud service providers (such as our email service providers and cloud-based survey and customer service tools we use). Affiliates for purposes of business operations and support.	Web hosting service providers
Identifiers such as username or handle, third party service ID, IP address, unique device identifier, advertising identifier, device serial number.	Vendors, such as cloud service providers (such as our email service providers and cloud-based survey and customer service tools we use). Affiliates for purposes of business operations and support.	Web hosting service providers, analytics providers, and advertising networks
Internet or other electronic network activity information, such as hardware model, device software platform/OS and firmware, mobile carrier, preferred languages, device motion information, and mobile network information, and in some cases, browser type, Internet service provider, referring/exit pages and URLs, and clickstream information.	Vendors, such as cloud service providers (such as our email service providers and cloud-based survey and customer service tools we use). Affiliates for purposes of business operations and support.	Web hosting service providers, analytics providers, and advertising networks
Demographic information, such as your gender, age, date of birth, and language.	Vendors, such as cloud service providers (including cloud-based customer service and survey tools we use). Affiliates for purposes of business operations and support.	N/A
Non-precise geolocation information.	Vendors, such as cloud service providers (such as our email service providers and cloud-based survey and customer service tools we use). Affiliates for purposes of business operations and support.	N/A
Inferences derived from personal information listed above in this chart, such as your characteristics and preferences.	Vendors, such as cloud service providers (such as our email service providers and cloud-based survey and customer service tools we use). Affiliates for purposes of business operations and support.	Analytics providers and advertising networks.

Note that we do not have any knowledge of sales or sharing of personal information of minors (e.g., for the purpose of this section, under 16 years of age in California).

Your Privacy Rights Under Applicable State Law

Subject to applicable law, if you are a resident of California, Virginia, Connecticut, Utah, or Colorado, you may have the following rights:

To Know and Access: to obtain a copy of the specific pieces of personal information we have collected about you. (Note that this right only applies to personal information relating to you.)
Deletion: to request that we delete your personal information. This right may be limited to the extent that we are permitted or required by applicable law to retain information.
Opt-Out of "Sale" and Certain Sharing Practices: You have the right to opt-out of certain information sharing practices with third parties who do not act as our service providers. In some states, like California, this information sharing may qualify as a “share” or a “sale,” while in other states, like Virginia, this information sharing may qualify as “targeted advertising” (collectively, “personalized advertising”). If you wish to opt-out of personalized advertising associated with our Website, please contact us as set forth below in the “Contact Us” section.
Correction: to request the correction of inaccurate personal information that we may have on file about you.
Obtain additional details regarding our information practices: You may have the right to request disclosures regarding our information practices. (Note that this information is generally available in this Privacy Policy).

If you wish to exercise any of the rights described above, please contact us as set forth below in the “Contact Us” section. We will not discriminate against you, in terms of price or services that we offer, if you submit any of the requests listed above.

Verification and Appeal Process: We are required by law to take reasonable steps to verify your identity prior to responding to your request. Please note that your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g., the prevention or detection of crime) and our interests (e.g., the maintenance of legal privilege). If we are unable to process your request, we may verify your request by asking for information sufficient to confirm your identity, such as your name, email address, and information about your interactions with us. Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and as permitted by applicable law. Where required by applicable law, we will notify you if we reject your request, and notify you of the reasons we are unable to honor your request.

If you are a resident of Colorado, Virginia, or Connecticut, you have the right to appeal a request we deny when we have verified your identity and still decline to honor your request. The process for that appeal will be sent to you separately if your request is denied.

Authorized Agent: California residents may use an authorized agent on their behalf to exercise a privacy right discussed above. If you or an authorized agent acting on behalf of a California resident communicates with us to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of such person. You can make a request as set forth below in the “Contact Us” section.

You can contact us about this Privacy Policy by mail at MarketingIQ LLC, 230 East Hubler Road, State College, PA 16801, USA or by email at info@marketingiq.com.